DOOH Advertising
Formats & creative specification
Dimensions, placement and loop mechanics for every format in the network - published up front, the way an agency buyer expects.
| Format | Status | Dimensions | Placement | Sold as |
|---|---|---|---|---|
| Digital pods / standees | Live | 55" display, 1080 × 1920 (portrait) | Reception lobby, food court | Shared: 3-minute loop, 15-second slots, 12 slots max per display |
| Digital wall panels | Live | 55" display, 1080 × 1920 (portrait) | Lift lobby, reception lobby | Shared loop, same slot mechanic as pods |
| Free-standing signage | Live | 3 × 6 ft / 3 × 5 ft, static | Lift lobby, ground floor, food court | Sold exclusively - 100% share of site, one advertiser at a time |
| Wall signage | In development | 10 × 5 ft, static | Reception lobby - largest format in the network | Sold exclusively, once installed |
Creative specification
What to send us
Design for a 15-second read at three metres: one idea, one offer, a large logo and a QR code. Portrait 9:16 - repurposed landscape creative is the single most common reason a campaign underperforms on campus.
| Item | Requirement |
|---|---|
| Digital artwork | 1080 × 1920 px (W × H), JPEG or MP4 |
| Video codec | H.264, 30 frames per second |
| Video bitrate | 16 Mbps |
| Slot length | 15 seconds within a 3-minute loop |
| Source files | Open-source PSD (CS6), AI, or high-resolution PDF |
| Approval | All creatives subject to approval by the participating tech park management |
| Lit types | A-Lit = ambient lit media · B-Lit = backlit media |
Format reference
1080 × 1920 · 9:16 portrait
Ready to book